I'm skeptical about the stated reasons to go back. The only one that seems of any actual rarity is the moon rocks themselves, but that seems unlikely to be a sufficient recurring revenue stream. Aka, once everyone can get one, what's the attraction?
Rare Earth are available, just most terrestrial mines have shut down because there is not a sufficient market place to make it worth while.
Helium-3 can be manufactured. So again, terrestrial production can be increased.
Not going to comment on platinum.
Honestly the most value I could see on the moon is the production of resources to sustain life and fuel to act as a higher orbit refueling platform. Both are critical to get humans and machines active in space.
https://en.wikipedia.org/wiki/Rare_earth_element
https://en.wikipedia.org/wiki/Helium-3
https://en.wikipedia.org/wiki/Platinum
As to why the Moon would make a good refueling platform http://xkcd.com/681_large/