1. Acquire MyClean for its "technology" (website and back office software).

2. Expand into other cities, either through direct investment or through the acquisition of local home cleaning services.

This type of roll-up strategy was not uncommon in the first .com boom. Now, instead of VCs financing the creation of networks of websites, they can finance the creation of networks of small businesses.

Double the work, half the fun, and potentially none of the profit!