I'm with the initial commenter's: this is crap.

What I find ironic and laughable at the same time is the article doesn't mention usability of the software deployed by the two sites and how that might actually factor in. Assuming it has a racial connotation is absurd. IMO, Facebook has a better interface, making it easier on the eyes, makes use of less ads, etc. etc. -- any part of that racial? I'd like to answer by using more derogatory words in this space because the assumption by this author is simply ignorant, but then I'd be lowering myself to this author's level.