USB (a relatively novel rectangular connector) is physically identical to PS/2 (a historically standard round mini DIN connector)? This sort of reasoning is completely alien to me, which is probably why I'll never be as rich as Jobs.
The lightning connector isn't passive, it contains some active circuitry, so it's not nearly as simple.
Edit: seems I misread the meaning.
So, lightning located some (small) part of the PHY in the connector rather than in the client or host (where it would likely be cheaper). Apple could have merely cross-wired the pins on each side of the connector to achieve a reversible design and thus eliminated this excess complexity.
I suspect the design is motivated by IP/counterfeit protection. I do not believe any of that benefits the end user at all.
Two USB ports which are electrically identical are superior to two PS/2 ports, one for keyboard and one for mouse, which are electrically different.