Also thanks for teaching me a new idiom :)
Also thanks for teaching me a new idiom :)
Try this thought experiment: if a stack exchange competitor showed up tomorrow, what sorts of features would it have to have to make you start waking up in a cold sweat every day?
One of the things I consider a main detriment of our current product is that for the vast majority of users it's built to be transactional. Search, land on SO, read, go back to work.
On our currently in development mobile apps we're trying out something different, for the first time at scale we're pushing content to users rather than having them search for it as the number one utility of the product. The apps have a "Feed" which is machine learned interesting for you questions.
I love it since I search SO at work but when I get home or am walking around town I can open my app and instantly lose 30 mins (at least) to reading and interacting with very interesting content. I can't wait to see if others like it.
I think SO and Server Fault are the size they are because they have an intrinsic advantage over our other sites. People in the target audience work and live in the same tech ecosystem as a website, with something like physics that's an initial burden.
SE itself also has a high barrier to entry. Every one of our sites has it's own rules and definition of what type of content is acceptable. This is for a very good reason, seeking out absolute answers to questions. Most other websites on the internet live to foster discussion, but we're not a forum.
Making stack exchange a common name (in more than our sizable niche) is one of our company goals, but I don't really know what we can do to get past the initial issue I mentioned and reducing the second would hurt our product.
It's quite an interesting idea to be more proactive about bringing thought leaders to out lesser known sites, I don't know if we could do it just directly since most thought leaders are very busy people who already have a dozen places people ask them questions but it's something to think about. We already consider expertise of contributors in Area 51, our incubator for new website ideas.
Perhaps while we may not be able to get the top 1% of thought leaders onto our websites without giving them a really hard question to answer (my mom loves difficult questions, god knows how many times she used to run into my room and say she solved a question I asked her in passing days prior) but it might be possible to bring in up-and-coming thought leaders. A lot of my friends from the health and fitness industry (were I used to live) might want to use our Physical Fitness Stack Exchange site to foster their own personal brand.
To your initial issue, yes reaching out to the upcoming thought leaders could be great. I know of a few friends in fitness industry who send me thoughts via email. But don't discount the ability for you to get the top 1% thought leaders. Have you tried it? You would be surprised by how many of them actually want to show their leadership and 'help' others.
BTW Thanks for reading my answer. I usually am a silent browser of HN and felt compelled to answer since I have been thinking about this a lot. Would be happy to jump on skype to chat further.
So there's less need to be constantly feeling out new undocumented territory in other professions.