These programs are the ultimate sign of just how pointless airport security is. There is simply no way that $100 is even remotely enough money to cover an investigation of any effectiveness whatsoever. It's probably just enough to cover the cost of checking the same lists the TSA already checks on every ticket booked and then adding you to the list of people who get to skip security most of the time.
Those programs are just a way for the TSA to co-opt the ire of the kind of rich and powerful people who might have the political influence to reform the agency. 10 to 1 every member of congress has signed up for Pre-Check. If you believe that the TSA is defending against a real threat, these programs, by their very existence, create a giant gaping hole in the TSA's security. The only reason it hasn't been used to perpetrate an attack is because there is effectively no risk in the first place.