And profits? Probably forget the biggest reason why they did it.
These are not sodium and preservative-laden frozen meals we are talking about. These are products made in large commercial quantities for quick preparation.
I do indulge in Taco Bell from time to time and, let me tell you, I'd rather have the food prepared by a quality-controlled system than the stoned kid in the back that may or may have not remembered to add the seasoning when it was time.