I never like this - platform holders ramming their crap down your throat basically...
A broader version of this applies to Objective-C as a whole for me... I have to use it to interact with iOS or OS X in the intended way. There is no other reason for me to want to use it - the language features are not helpful for me, the ref counting is dangerous and the performance is horrendous (that last one is a design tradeoff to be fair - but I don't want to pay for what I don't use).