This is awesome. I noticed the digital and print price was about the same and saw this in the FAQ:

    Q. Will you create an interactive HTML 5/Ubuntu/Android/iOS/Windows 
       8 appfor digital magazine delivery?

    A. We will get our magazine onto digital storefronts straight away.
       And we have ambitious plans for our own app - one where our community 
       becomes part of the editorial. But to start with, we need to focus on 
       getting our new magazine out of our heads and into your hands. We’ll 
       then be able to invest in our other ideas.

It would be really cool if they put out a nice interactive html5 app for viewing the digital version, and then open sourced it for the readers to make better (and for other magazines to use).