Nothing has changed, don't they lure you with similar things at google? Today it's free food and other perks, http://www.google.com/about/jobs/lifeatgoogle/benefits/ but it's really the same.

On the other hand, perhaps this kind of ads should motivate girls to be attracted to programmers: stable and well remunerated jobs. I've not written "programming", right! Check: http://www.youtube.com/watch?v=0MejkH61o_U