I seriously doubt preferences for lipstick and nail polish are genetic. For most of human evolution, there were no such things around.
For example, a genetic predisposition towards competition and physical activity could lead to a general preference for certain kinds of sports, even if those didn't exist for most of human evolution.
In case you haven't noticed, I'm talking out of my ass here, I have no idea if this is true, it just seems a reasonable possibility.
I've read for example that kids learn their beauty ideals from the people that surround them, but there is also a taboo to not fall in love with closely related people. For example researchers looked at people living in a Kibuz and found that there were hardly any love affairs among them.
I think of lipstick as just a human equivalent of a monkey with a big red butt (which is natural, but doesn't serve any purpose other than to let other monkeys know they're in heat).
They're human ways of drawing attention to sexuality. In our society we can't paint our genitals, so we paint another set of lips. Or our fingernails, etc.
When a child picks lipstick, however, they're not being sexual, just emulating adults. They same way they copy adults tone (ever heard a kid 'scold' another kid, the same way their parents would?) Most infant animals do that too.
You mean there might have been something else like nail polish, and people evolved a preference for that? But what would that have been? Some meshed up leaves people put on their finger nails?
Apparently there is something like a preference for being a woman, and using nail polish can be a proxy for that. But my point is that it is most likely learned that nail polish has something to do with being a woman. And the mechanism is not "I wish I was a woman so that I could use nail polish", it is more likely "I wish I could be a woman, and nail polish makes me feel like one".
Nevertheless, I am also not a biologist, just making things up. But I think some basic logic can be applied by everyone.
Lipstick -> red lips -> sexual symbol (looks similar to vaginal labia) -> more reproductive choice
But those are messages for the men, not for the woman who applies the lipstick. So is the desire basically to be sexually attractive like a woman? Or falling in love with one's reflection in the mirror?