What is the Meaning of The Medium is the Message?

individual.utoronto.ca

12 pointsbuluzhai5 comments

My friend was telling me there was a Jean Baudrillard book with that same idea, but I don't remember what it was called.

tl;dr it's not what your neon sign says, it's the fact that you have a neon sign.

Good article, but in the case of Understanding Media it is very much worth the time and effort to read the original. I cannot praise it highly enough.

The author of this article seems to explicitly reject your interpretation of the phrase.

Don't agree. Oh well, each to his own.

More like it's not what your neon sign says, but that the neon sign lights up the street, allowing people to see better, increasing foot traffic at night, reducing crime perhaps...

I think.

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