I think the issue here, and we definitely saw this a ton with that Sailfish OS or whatever phone recently (probably fitting that I can't remember what it's called) is with some of these product launches, there is an extremely vague title submitted to HN that gets voted up to the top. There is something alluring about seeing that the community has voted this new thing, whatever it is, as the most important item of the moment. And when we get to the website, we are disappointed and/or annoyed when we can't figure out what exactly this thing is or why it was voted to the top of HN. So we talk about our experience on the website itself, as if it had been presented as a design critique.