The Gartner Magic Quadrants are treated very highly by senior management who often don't trust vendors or their own staff. They tend to be vacuous and of awful quality - I've started keeping historical ones so that at some point I'll be able to show how terrible Gartner are at predicting the future. But a surprising number of purchasing decisions are made on the back of these magic quadrants.

Here is the link to the 2013 Magic Quadrant for Mobile Device Management Software that is referenced in the post: http://www.gartner.com/technology/reprints.do?id=1-1FRG59X&c...