The key point in this letter which HN people should be noting is:

> To our valued enterprise customers and partners,

MDM (Mobile Device Management), EMM (Enterprise Mobility Management) BYOD (Bring Your Own Device), BES (BlackBerry Enterprise Server) is to the enterprise IT department what saas, paas, Xaas is to Hacker News, industry language.

On a separate note I still have no idea why Oracle/HP/IBM haven't bought them, clearly so much opportunity seeing as Fortune 500 have still not settled on an effective way to manage mobile devices,

- Easily (for Sysadmin vs Employee), - Securely (employee privacy vs corporate security) - Cheaply (BYOD)

BES10 is actually pretty robust and has more features than most of its competitors