A fireside chat with Apple’s Jonathan Ive - Apple 2.0

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17 pointsMrinal4 comments

This isn't a fireside chat; it's a report on a report of a talk he gave.

Here's the original: http://www.bbc.co.uk/blogs/technology/2009/07/listening_to_m...

I'm surprised Ive mentioned Jobs, since Apple doesn't want to associate themselves too strongly with him these days.

since Apple doesn't want to associate themselves too strongly with him these days

Hunh?

To me, it seems like they are shying away from being focused on him. Their coverage of his time away and return was as minimal as possible. They probably don't want to look weak if Jobs has to leave due to further health problems.

Haven't they always behaved in an understated manner with respect to Jobs, though? The Steve-as-Savior meme is entirely an external creation by the media, happy investors, and fans. I don't recall, for example, any Apple press release that has ever focused on Jobs, except the one when they bought NeXT, and the other when he went on leave.

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