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A lot of the commenters on this thread think it's a new idea or its's new here on HN. This is a good PR move for Amazon(edit: equal to Google's self driving car in PR power). It's likely they got inspired by some of the HN discussions. I hope they don't invent silly patents around it, such as "one flight delivery".
I'm certain drone delivery has been discussed by many countless people, most of whom the acronym HN means nothing to.
http://techcrunch.com/2013/10/14/australian-startups-zookal-...
And, while "one flight delivery"/lame marketing patents would indeed be dumb, I kinda want to see a grid of drones tossing boxes to each other mid-air like acrobats. I think that would be sweet.
HN is usually filled with poor attempts at being clever; rarely is it ever so completely contradictory and illogical.