Autonomous cars will be safer than human operated ones so they will at some point be cheaper to insure. This will continue until it is either unaffordable for the average person to operate their own car or outright prohibited because of safety concerns.
Driving will become a hobby which people will be able to pursue on dedicated (race)tracks.
v1 Zipcars automatically move themselves around between designated spots to rebalance supply and demand
v2 Zipcar can come pick you up much like Uber << taxi industy is screwed at this point
v3 Zipcar can pick you up and then drives you to your destination << Zipcar becomes much more desirable than owning a car at this point
This will happen at first in big cities like NY or Sydney here in Australia where parking, registration and other costs make car sharing already popular.
Already today a lot of people have no idea how the internals of cars really work, do not properly care for their vehicles, and ultimately couldn't care less if someone set up a teleporter instead. The vehicle isn't the point for most people. For the people for which it is the point, they're the ones who obsessively follow Top Gear, wish they could buy Ferraris even if they have to rebuild the engine constantly, happily tinker away under the hood on the weekend: they already do that to the extent that their finances allow.
Driverless cars take nothing away from them except traffic jams during commute.
I am completely on-board with having my commute automated. If public transportation was an option, I'd take it. This is the next best thing.
It's not important though; you are a menace to society if you drive yourself once robot cars are commonplace and thus you need to take your driving pleasures/status symbol to the track.
I know in my cousins area they have a keys-to-us service. You drive to the party or wherever and they drop off a driver to drive your vehicle with you in home. Why? Because it's cheaper than a cab because you only pay one way, and you can get where you're going on time because you don't have to wait for a cab, which on say New Years Eve won't be on time or even in the ball park.
It's foolish to believe that leisure will beat practicality. People will get automated cars because it means they can work on their commute. Forget the dash it's a desk. Or you could watch a movie. Heck, not only could you predrink for the party, you could drink whilst on your way there.
Or the kids out at the movies and you decided to have a few drinks. They call wanting to be picked up? No problem, just send the car.
You'd no longer have to pay for expensive downtown parking, you could either pay for it to park in a cheaper less convenient lot or you could have it drive home if it's a short distance.
Yes I like to drive, but I also like starting fires with a bow and stick... but I normally just use a lighter.
No one in a position of authority cares if you liked your bank teller or not; you're simply told you're going to be using an ATM now for financial reasons. Ditto office automation vs clerks and secretaries. Did you enjoy getting magazines and newspapers before the web wiped them out, well, no one in a position of authority cares what you enjoyed.
The driverless cars will automatically take the safest action and let you through when doing something reckless like cutting them off on the freeway etc. It kind of sounds amazing, you could be a total asshole on the road and no one would care... Imagine cruising down the freeway at 90MPH in rush hour swerving between drone vehicles and watching as they politely get out of your way. Its a driver's utopia