He really should have used an incognito browser window for his Google "how to quit..." autocomplete example (facebook, smoking, vim, drinking), as it's apparently biased from his own browsing habits.
Going incognito in Chrome, the list is quite different (smoking, a job, your job, smoking weed): http://i.imgur.com/wsH60zm.png
Which makes me curious: does everyone else see the same list in Chrome incognito, or is Google doing some tracking by IP / browser fingerprint?
(Someone should build GoogleCounselor.com, an automated service to tell you what your bad habits are.)