I don't think I get this. They could have put together a blog or similar website which they pushed articles of this type out to once a month, with all the convenience of linking and being able to view the content (there's very little imagery in this edition) in whatever platform you already use. Instead they've chosen a digital imitation of a physical magazine, which you need some kind of specialised reader to read, wont be indexed by google and will make it hard to reference. Am I missing something?