This is pretty much explains the behavior of "The One Percent" and mega-corps.
I hope all of snapchat's employees are equally as rich. Otherwise they just lost out on a huge, life-altering windfall due to some kind insane arrogance. Or I'm very wrong, FB comes back with a bigger offer and Spiegel takes it. I mean, it's just a screenshot/video sharing app with a little twist. A twist that can be undone by a software-update making it impossible to prevent the device from saving it. Did you know Android-KitKat comes with ScreenRecording? I wonder how snapchat deals with that.
EDIT: Ives's answer about SecureContent flag sounds good. Now I wonder about the future Custom ROMs...