My Coffee Setup
holograham.com
holograham.com
I don't mean this to be snide. I'm totally open to this kind of setup producing a far superior cup of coffee. But if we accept the premise that at least a portion of the experience, however slight, is psychological, I'd be very interested to know how big that portion is.
Somewhere on my depressingly long list of project ideas is a kickstarter for a video series that does exactly this - very rigorous double-blind tests for coffee, tea, wine, beer, food preparation techniques etc.
Of course the issue with taste is that there is a huge mental component. Sure your taste buds/olfactory receptors tell your brain what you are experiencing but your eyes, touch, mental state, etc play a significant role as well. I am sure part of the reason I enjoy my cup of joe so much is because I hand craft it which gives me a sense of satisfaction -> hence positive mood. Also the fact I drink it in bed while reading activates more positive vibes which re-enforce the feedback loop that says "this coffee is AMAZING".
My room-mates were mostly apathetic to coffee before I moved in with them, but I have Chemex, an Aeropress, and a Moka. Now that they're used to my coffee, they can readily tell which one of the three I've used to make coffee when I make it. They also get excited when I decide to make coffee for the house after an extended dry spell; they use a Keurig when I don't make coffee and they both subjectively think that the stuff I make is way better than their Keurig. I can't ascribe all of that to just the setup, a part of it is the quality of the beans (sometimes I roast my own after buying green beans from Sweet Marias, and I also have a running Tonx subscription). But I'd say from experience that the brew method does in fact make a huge difference (still won't ascribe a qualitative word to it, though).
A big part of enjoying things like wine, coffee, tea, beer, whiskey, chocolate etc is in the setup, experience and anticipation of it. Good company and a nice mood makes wine taste better.
By blind-testing it that dimension is lost. It doesn't produce a more "pure" or "objective" result, because the metric is wrong - the setup is artificial to begin with.
That being said, there's nothing wrong with just enjoying a cup of coffee and that being it. Coffee snobs and the likes who insists on their metric being the only right ones are annoying (not implying that the author is of that variety).
I agree that the results of a properly controlled blind tasting are not more "valid" than the results of enjoying a coffee in a casual setting. However, they are helpful in indicating how much of that casual experience of a coffee is due to the contextual and psychological elements of the experience and how much is a result of the intrinsic qualities of the cup of coffee itself. I think this is interesting in its own terms.
I don't think the premise is flawed, because the premise is not "a double-blind taste test will establish whether subjective taste is true or false", but rather "a double-blind taste test will indicate to what degree subjective taste is determined strictly by the substance being tasted".
She ran multiple A-B-X tests over a several month period as we tried a bunch of new wines in our house. I recall that I was perfect 11-for-11 in determining whether X was A or B, and was 10-for-11 in which of A or B had gone through the Vinturi.
(In all cases, A, B, and X were the same wine; A XOR B had been run through the Vinturi; X was the same as A XOR B at her discretion. I don't know what protocol she used to randomize the trials. Each (opaque) glass was labelled with a sticker on the bottom. I didn't know ahead of time which of the three glasses were A, B or X. I'm sure it doesn't meet peer-review standards, but she was trying hard to prove that I was full of crap and failed in this instance. :) )
I can't help wondering if the grinder uses solid core or braided wire internally. If it's braided, he'd better ensure that there's some opposing winding in there to prevent any heat transfer from stray EM fields.
If you find yourself in a similar dilemma, I'd recommend* an AeroPress. They take < 1 minute and essentially leave you with a double espresso, to which you can add water and have an Americano. A year ago I would have said French Press, but I grew tired of the 'silt' at the bottom of the cup.
*I'm a bit of a coffee aficionado myself (Seattle) and have more than 5 coffee-making-devices at home.
My morning cup goes like this:
* Lightly roasted beans
* Hario mini for grinding, with click number five
* Grind 14 grams of coffee and mix it with 230 grams of water
* Let it brew for 3.5-4 minutes
All of this with the inverse method. Easy, quite fast and a really cheap way of getting an excellent cup of coffee. All my equipment was around 50 euros and the most expensive part is to get proper and fresh beans.
One of the best shots of espresso I've ever had was a Rwandan roast pulled at fourteen days. Incredible.
It's basically oxidation and enzymatic breakdown after that. So they don't ferment, they just oxidize (a lot of the flavor in coffee comes from aromatics and oils/lipids, so it's similar to butter getting bland if it oxidizes for a while).
That said -- I have not gotten into roasting my own. I am willing to try on artisanal and quality grounds (pun). However I am skeptical on the time involved as I am pretty busy and dont necessarily want to spend a couple hours a week roasting beans.
The biggest sunk cost, though, is practicing it. It takes some time to get this down. And, you may lose some $ in the process of learning. But, if you're really into coffee, I think it's worth it.
"Fresh" has to be qualified. Beens are going to be gassing CO2 for ~3-4 days after roasting, and ideally during this period you won't be consuming them. If they're bagged at a roaster immediately after roasting (after cooling, naturally) in bags w/ 1 way valves though, the gassing will displace oxygen, and the C02 will be a protective barrier against oxidation. Oxygen alone is the killer of coffee. Oxidation is hastened by heat and light, which is why people are encouraged to store coffee (and oil, wine, etc) in cool, dark places.
I _have_ roasted at home (frying pan), and while the experience was a treat (I encourage anybody who has any interest to go for it!), the results are nowhere near what a decent commercial roaster produces. I haven't used an air-popper for roasting, nor Alpin (?) or other more sophisticated roasters.
To be honest my fantasy setup would be some Jabez Burns sample roasters[1], but I'm not there yet...
[1] http://www.cafeimports.com/photos/images/lab/espresso_tastin...
Frankly, I think Intelli's golden days are behind them and they're partly riding on their reputation at this point. Better roasts at lower prices are available from other roasters.
http://www.bigshoulderscoffee.com/
Send me a note if you want me to kick out another sample your way.
I've been toying with the idea of getting my own setup but wasn't sure where to start. This definitely clarified that it's pretty expensive to get started so I may just stick with the artisan coffee shops in town.
That said -- over the long term buying a quality burr grinder is still cost effective.
Then, if you're willing to throw in some manual labor, you can get a nice burr grinder like the Hario Ceramic Coffee Mill.
All told, $50-75
90% of the benefit to your coffee is switching away from a regular drip machine and to some kind of press, and away from preground beans and to freshly burr-ground beans.
Also what "small scale" are you using?
http://www.amazon.com/gp/product/B002SC3LLS/ref=oh_details_o...
I have a finer mesh filter inbound that I'm told is closer to paper in taste.
I love this Able stainless steel filter for Aeropress: http://ablebrewing.com/products/disk-coffee-filter
The difference in flavor from a paper filter is very noticeable and hugely appreciated.
I just received that filter - I liked it, but I had to drastically change my grind size, and the resulting coffee didn't have the body that I associate with Aeropresses.
I talked to the Able Brewing folks, and now I have one of the Disk Fine filters inbound that supposedly behaves more like a paper filter.