Didn't the fact the that the price shown (at least to me, as usual on the interwebs it's hard to be sure it's the same for everyone) was in Euros per cup provide a hint that this might be a European company?
Although the weight is measured in kg, which speaks for a European company. But then again, the cheapest plan says "1kg every second month" instead of "500g per month" which is kinda weird.
Thanks for the feedback