Apart from the kind of forced title, what I'm really trying to do here is to offer a steady/reliable source of good quality coffee always at a fair price. You pay a fixed monthly fee and can be sure you'll always have great coffee at a great price. It's not a club for coffee connaisseurs and we don't offer exclusive blends every month - it's simply good coffee for anyone who likes coffee.
The way I do that is by connecting local roasteries directly to end customers. No middle man, no storage costs, no retail costs. I'm starting with coffee but I believe it can also be done for other products (?).
Would really like to get your input on this... Would you buy this for yourself? Would you buy it for your startup?
Cheers