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You should read this: https://adblockplus.org/blog/acceptable-ads-by-the-numbers

after hearing a talk Robert Hansen gave at AppSec USA, I then realize why adblock plus has been doing a poor job :( it can't stop most of the pop ups and ads anymore.

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It does if you uncheck "Allow some non-intrusive advertising"

I think you misunderstand. AdBlock doesn't force this whitelisting, it merely defaults to using it.

Did you just say they default to use the whitelist ad program?

Yes, I believe if you just blindly click through the initial install for the extension, the limited whitelisting (for 'unobtrusive ads') will be in effect. That's the whole idea, isn't it - to whitelist for the majority of users who don't read the fine print or tweak things, while still allowing anyone who cares to shut it off.

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