Just a thought, but the total size of assets on the page ignores the use of caches and CDNs for common assets - if I visit 100 websites that all use Google's CDN to deliver jQuery I'll download a few hundred kbs and do 99 HTTP requests that return just a "nothing changed" header. The fact that those 100 websites are all a few hundred kb bigger than they were a few years ago means very little.
If I visit the same website every day for 100 days straight I'll probably only download jQuery once even if it's hosting the file itself because of my browser cache.
Obviously it's preferable if a site optimises things where it can, but I don't think a 150% increase in total page size equates directly to a 150% increase in data usage. It might for archive.org, but they're pretty atypical web users.
tl;dr Overall page size is less important than setting caching headers properly.