I recommend browsing Amazon reviews of (non heat pump) electric heaters for statements about which ones are more efficient. (The less efficient one produce more waste heat?)
Because there are few consumer products that exercise people's understanding of gravity, basic thermodynamics might be a good proxy. However the real point of the article isn't all the misconceptions that must be "plucked out" one by one, but the struggle of trying to figure out how to encourage students to form more comprehensive models.
I'd also add that an important goal in teaching is students' facility in applying principles, and confidence to question intuition and consensus.