"The nature of Bitcoin means that, compared to credit cards or other financial tools, your identity is safer from theft. Your level of privacy is up to you, and in the online world privacy and protection are an asset."
This is hilarious. Right now basically every week we have news of millions of dollars worth of bitcoins being stolen from sites. In contrast, with a credit card every client has full protection including fraud, charge-backs, returns, etc.
However, they have extremely robust mechanisms in place for shuffling around the consequences of all the rampant fraud that results from their complete failure to offer even the barest minimum of fraud protection. So as a consumer I get to feel protected all the same.
Rule 1: If you store your bitcoins with someone else, they'll most likely get stolen. People need to learn how to store their own bitcoins or they'll end up not having any.
Interestingly, 10 years is a different story! http://www.economist.com/content/big-mac-index