2% less fee, than credit card. It's enough to take over the payment world. And it's only one of the advantages.
What used to be a rounding-error that happened on every BTC transaction is now a $0.10 tax on every BTC transaction. If BTC continues to deflate, the transaction fees on BTC are going to become quite sizable.
The high level idea is to introduce market mechanics to bitcoin fees, with the expectation that competition will drive prices down.