At Soylent, we have been accepting Bitcoin using coinbase. The decision to do so was based on marketing and the anticipation that not many people would actually use Bitcoin and we wouldn't have a large risk exposure. To date only 130 people out of 12,000 have pre-ordered Spylent using Bitcoin. Our total risk exposure was less than 1% of total revenue. The recent rocket ship rise in a Bitcoin valuation has valued our Bitcoins at 10% of total cash from revenue. So far, the decision to accept Bitcoin has been a tremendous success.
The recent rise in Bitcoin valuation is speculation based on merchant trends. Well established merchants in Asia are starting to accept Bitcoin. The total valuation of Bitcoin is still around $15Bn. The total value of annual US domestic cash flow is somewhere around $15T. Think about the potential of Bitcoin. Highly unlikely? Absolutely! But think about if you woke up tomorrow and Amazon or Apple announced that they would start accepting Bitcoin? What do you think the valuation would be?