The iPod for television? I can't even imagine what that is supposed to do.
It's a Chromecast/Airplay type device, stream stuff on to your TV from your wifi.
The iPod let you access your entire music library in your pocket. Sugarcube lets you share the media that your accessing on your mobile device on your TV!
Congrats on launching! Looks like a useful product and its much more comprehensive than chromecast!