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Perhaps I'm not in the know (I'm not) but it took me way too long to figure out it was a phone and not some UI overlay/Android enhancement suite.

It's like a lot of things that appear on HN... strange and unfamiliar words without context. Yep, a smartphone.

It's the title's fault, OP made no effort to explain what he was linking. Pretty annoying actually.

That'd be editorialising the title which is expressly discouraged by the site moderators.