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Comment by debt | Hacker News Reader

Meh. Everything is moving online. Hype or not, that's what's going on. Snapchat? Well, kids don't watch TV anymore, but those TV ad dollars still exist. There's millions of kids and billions of dollars. Where is that ad money going to go? It's going to go into ad platforms provided by Facebook and Snapchat and Youtube and on and on and away from TBS and CBS and AMC, etc.

Across the board, the money is moving laterally from one offline component of some infrastructure to it's online-only equivalent. It's happening now, and it's happening fast.

The hype is real.

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> Well, kids don't watch TV anymore, but those TV ad dollars still exist.

I don't completely disagree but try this statement on for size:

"Well, people don't use classified ads any longer, but those classified ad dollars still exist."

Actually they don't. Some of those dollars have gone to other intermediaries like eBay but most of them just aren't in the ad ecosystem any longer. Money does indeed move to new platforms but there's no rule that says it has to move on a 1:1 basis and, in the case of advertising, the evidence so far suggests that a lot of the spend just goes away.

I will pay dollars right now for a curated classified ad experience that isn't the wasteland of CL.

You will, most won't.

Also, sell side users want to max the depth of market and liquidity, and gate-keeping is a problem for them.

I thought I was having some sort of MBA-jargon-flavored stroke when I read this, but thankfully everything seems to be OK.

Indeed - for every random idea that flamed out in SV, there was at least one person that would pay for it.

What would be the benefit of "curation" of classifieds? I pretty much use Ebay with filter < 50 mi as a way of looking for locally sold goods now-a-days.

> Meh. Everything is moving online.

Quote - "Almost everything is moving on-line."

Year - 1999

Author - Jay Conrad Levinson

Book name - Mastering Guerrilla Marketing: 100 Profit-producing Insights You Can Take to the Bank

Page # of quote - page 186

Publisher - Houghton Mifflin Harcourt

Google Books working(?) link - http://books.google.com/books?id=8f69VffjDJMC&lpg=PA186&dq=%...

I heard the same thing the last time around. Before the 2000 crash. Before the 2008 crash. It's different though this time, right?

But it is still moving and evolving online :) it wasn't wrong then and it isn't wrong now. That doesn't mean it will be linear all the way.

iPhone.

Being early is the same as being wrong, with one exception: if you're early it means the concept will indeed be correct later on. I think "Everything is moving online" was early, not wrong.

By "kids don't watch TV anymore", I assume you're referring to them only watching TV for an average of 20-25 hours per week, or 3-4 hours per day?

Yes, yet youtube is still advertising horror movies to my 2 year old watching kids videos. Other than Rockenblox I've barely seen a ad that is 'kid' related on kids videos.

By kids I meant teens.

Regardless, I've noticed the same thing on YouTube, they really need to fix that. Why are you running an add for car insurance on a video obviously geared towards children? I mean, why are you advertising at all on videos clearly geared towards children.

With some of them it's based on the fact that your child doesn't have his or her own account, and likely they're advertising to you.

> I mean, why are you advertising at all on videos clearly geared towards children.

Are you saying toys, video games, and movie trailers for children should not be advertised to children? To who then, to their parents?

10 years of growing up watching gocompare or "compare the market" adverts means when they do turn 17 they'll instinctively know where to go for their cheap car insurance without a second thought.

Oh I know. It's still fucked up.

I agree. There are also many more web users than there were then.

I worked at a couple different start-ups in the 90's, and a lot of the trouble we faced was the result of our core audience either not having internet access or not being willing to enter their credit card information online.

Entering credit cards into a '90s site was a scary thing. I saw what a number of sites did. Plaintext files with hundreds and thousands of credit card numbers. Just sitting there. Waiting for some random script kiddie to come along, crack a few Unix passwords, and ruin a few lives.

"I got dough to blow, but I wanna blow it right" - Drake

Big advertising budget won't go to internet simply because TV isn't attractive anymore.

>The hype is real.

Time to sell!

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