How I saved $39,420 by not buying a domain without a prototype
adamduvander.com
adamduvander.com
[EDIT: Thanks joelrunyon for the cached copy.]
I'd like to make a counterargument: that if you think of a domain name that's relatively pronouncable and not extremely limited in scope (e.g. "joes-art-supply.com" would be pretty specific, but "joeworld.com" doesn't limit you as much) nab it. Granted, you don't want to be doing this every day, but remember, "google" was once a nonsense word (okay, it was a misspelling of a number that was rarely used outside of certain contexts).
For example - why does he have to buy 3 domains per idea he thinks up? Getting the .com alone would be sufficient until he actually does have a prototype. Similarly, why is he bound to hold on to them for 3 years a piece?
A good alternative would be the "1 year rule" or buy a domain & commit to not renewing if you don't have a prototype finished by the first year.
All of a sudden - instead of risking $40k, you've got that by a factor of 10 (and that's if you're actually buying a domain every single day). At that point - the domain buying either needs to be a part-time job or is a really bad exercise in procrastination & distraction.
Alternative Numbers
> 1 Year - 365 Ideas
> Domain - $10.50
> 1 Year = $3,650
Mirror here: http://webcache.googleusercontent.com/search?q=cache:http://...
However, this does bring to mind two good points:
* Consider validating an idea, or at least making a paper prototype, before spending lot of time or money chasing it.
* Getting the perfect domain name for an idea is not crucial to its success. Look at Dropbox, they used getdropbox.com early on, presumably until they were big enough to buy dropbox.com.
http://law.justia.com/cases/federal/district-courts/californ...
However, the case was later dismissed, so I guess they came to some other agreement after all:
http://law.justia.com/cases/federal/district-courts/californ...
No details on whether the initial owner had to give up the domain or was fairly compensated.
I don't believe someone can buy domains for a spur-of-the-moment idea back-to-back even 3 days before he'll realize he has a problem. I would think that you can at least remember than you bought a domain yesterday and try to work on it a little.
Jeez, and here I am having trouble coming up with just one.
Just yesterday I chewed through a (pretty good) idea for a modern review-oriented site for gear-centric hobbies. As a guitarist and photographer, I read a lot of gear reviews, and the sites that provide them are often horrible to use - 2002-vintage antiques, or ugly and unnavigable, or both. But the hobbyists have well-used forums (awful ones), enough to make a living for some small time businesses.
So the other night, I was researching Japanese kitchen knives, as I'm planning to get my daughter some for Christmas, and butted into the same problem. And I thought, "Wouldn't it be great if someone built a really modern review app and built hobby gear review sites with it?"
I spent a couple of hours poring over the financial model for such a business, and decided it was a bad idea. Running on ad support and waiting for the content to build would be a slow, painful time with a fairly low income ceiling.
But hey, want an idea? There's one. Run with it!
The challenges that exist with developing products for "everyone else" are nothing short of daunting. For one, anything that comes with high cost and high functionality will most likely intimidate the average consumer.
Much easier to develop for those who are more savvy than your average Joe blow who doesn't wish invest the time nor money while adopting a new product. Even with all that being said, I do believe there needs to be more of push to cater to those who aren't as sophisticated.
Contrary to popular belief, there is (in my personal experience) not much (monetary) value for domains as the registrars and the others might want you to believe. I registered some really short, cool names that were estimated by 'domain experts'/appraisals estimating some of my so called premium domains for $1000's of dollars, yet in the end, I had to pay money to domain marketplaces (like GoDaddy) to list my domain for sale, only to discover that the demand isn't just there at all. A few scammers contacted me about their domain appraisal and brokerage services and that was just it. And unless you have a really really valuable domain that has some actual traffic in it, this is not worth investing your money in.
So, I just let the domains expire one by one. At first it was kind of painful, but after two painful years and after losing $1000+ dollars, I can tell you that when you have the actual product ready, the domain will be the least of your problems.
When did that ever happen?
For every prototype I have build, I (or we in some cases) spend days looking for good name-domain combinations.
In my experience it is a real pain to find a domain worth buying for a specific idea, let alone 3 per day.