A recent scandal in the UK happened when the Mail publicly called a leading politician's father 'evil' as he was a Marxist. He was also a respected academic at a leading institution and fought for Britain against the Nazis, whereas the Mail was pro-appeasement and its owner friends with Hitler. Without wishing to appeal to Godwin's law, it's that kind of bald-faced moral pronouncement (with no regard to institutional hypocrisy) on subjects from immigration to gay rights that makes the Mail so divisive.