And for those that are interested in building their interest in chess in a way that is more entertainment than education, I highly recommend watching "live commentaries", IE chess players playing against other people online while commentating it live.

My personal favorite is IM Greg Shahade (aka curtains), who has hundreds of these videos online [1]. There are also a bunch on youtube from other sources, but in my opinion curtains is the most entertaining (he is also quite good, the 49th ranked player in the US).

[1]: http://www.chessvideos.tv/chess-video-search.php?q=curtains+...