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I'd like to understand better how these API providers are going to make money. By directly charging the access to their API?

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You can check out this presentation on business models for APIs http://www.slideshare.net/mashapeinc/the-art-of-selling-api-... (Disclosure: I work for Mashape)

Thanks Ismael - only saw now your reply, but I'm very interested in this. I already received more than one request to create an API for hashtagify.me, but everybody disappeared when I said "money"...

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