Further down...
"It needs to be said, of course, that comparisons between, say, McCarthyism and Apple’s PR strategy are absurd. I make them here only to illustrate the history and purpose of blacklisting."
The article could have been written without the extremes of prior examples.
Read between the lines and you see it's just a matter of status and pride. You get one kind by being on the blacklist and another by being on the whitelist. The author is clear which side he'd rather be on.
And that's the real point of the article. To show off how 'independent' he is by daring to compare Apple to Joseph McCarthy.