I see this as a valid point, but I also feel nowadays companies should engage users with twitter to help build relationships and loyalty. Just got to keep customers happy and keep delivering them value so they stay loyal. This could be a good tool to help do that.
There are more cross channel promotions on social media now that people are liking and tweeting brands. Social media is becoming more valuable and companies are looking for new ways to engage. But I agree, there needs to be respect for the customer to build the relationship over social channels.
My thoughts are, your competitors can already scrape your Twitter followers. It's a legitimate concern, but you also can't live in fear of your competitors.
Absolutely, but a real-time indicator of our customers is not something I want to hand over to them.