Serious question - is Mathematica popular outside of academic circles? I remember being blown away in college but haven't used it since.
MATLAB can also be used in this fashion: http://www.mathworks.com/products/matlab/
However, I'm noticing a trend towards using mainstream programming languages and whatever free libraries are available, to do the same kind of work. I used Mathematica 15+ years ago, and for doing the same kind of work today, I now use Python and am quite happy with it.