I'm surprised that they were unprofitable. How does a consulting business with great brand recognition, in an industry that's still growing fast, not make boatloads of money? They should be like all those Whateverilents of the late 90's, paying people $50/hour and billing them to companies at $200/hour. (At least, I know of plenty of companies that would pay that much, and plenty of SEOs who would make that much -- and having a middleman with the best brand name in the business could definitely make it happen).

So what gives?