I've always wondered, who are these sycophants who are always cheering Wolfram in his long self-aggrandising blog posts? Are they his employees or something?
From talking to other people at the company I know of only two Wolfram employees who are active on HN, being myself and carlob.
I don't think I cheer Wolfram, particularly. He's arrogant, sure, his posts are self-aggrandizing (or rather product-aggrandizing), sure -- although I don't think that these are remarkable properties for a CEO to have.
But we have some really nice technology that not many people seem to know very much about, so I comment a lot about it when the opportunity arises. Also, I think NKS has some cool stuff in it -- that's how I got associated with the company in the first place, through an amazing summer school experienc in Pisa, Italy.