Hacker News Reader

Hi. Our company, Blue Jay Themes, specializes in making good-looking Foundation themes. Please follow us on Twitter and we’ll let you know when we launch in just a couple of weeks. Another great way to stay updated is by subscribing to our newsletter, which can be found on our website. Thanks.

http://www.bluejaythemes.com/ http://www.twitter.com/bluejaythemes

View on HN

Do you really need to verify email addresses on the newsletter-signup form? Are you seeing abuse where a bad person signs up someone else?

Verifying email addresses is vitally important for building a high quality list. Otherwise, you can easily sign up other people for the list, they get essentially a spam email, report it as spam, and all of a sudden your list is crap because they didn't have double opt-in.

Keep double opt-in, it's necessary (and I think required in Mailchimp's case unless you use the API directly).

Thanks for this comment. Double opt-in makes a lot more sense now. We’re definitely gonna stick with it.

Reply on news.ycombinator.com