The whole Scroogled thing is extremely unprofessional. There are legitimate concerns with Google, and Google's proposal for tracking users beyond cookies (same as MS) is concerning. Google's change to have Froogle only search paid product placement is cheesy. But Microsoft's response undermines the actual arguments.

I'm actually a fan of it. Its about time Microsoft stopped quietly accepting every slur against them and dish some out. Examples would be the famous Apple Ad's, the negative press about Vista etc...

I know that's a very high school view but it does make things more interesting.