So here's a question... with the new rules around fund-raising, why wouldn't he just throw up a box to this side of this article that says something like:
"By the way... now that you've seen our numbers, if you're interested in a buying a small piece of equity in our company, leave your email address and we'll let you know terms."
Is there any downside to an approach like this? Setting your own terms and then selling equity if you find people interested?