> But that's bad, right?

I should hope not. I'm trying to think of a situation where a developer wants to document a process (ANY process. In this case: building a profitable product) and it would be considered "bad".

> That's why success-story books sell, but you don't see a lot of "will-try-to-do" books.

This is a blog, not a book. Will-try-to-do blog posts are incredibly healthy exercises for the author/do'er and usually provide helpful content for the readers (if the author follows through and documents his or her thought process).

I'm not sure what point you're trying to make here, and (to me) your comments and tone sound dismissive. This fellow has nothing to sell -- it's an exciting endeavor that the author wants to document.