Send a legit bitcoin and they send you back 3 stolen bitcoins from one of the mt.gox hacks.
Given that they say their minimum 'deposit' is 1 BTC, even finding a handful of extremely gullible marks will be quite lucrative for them. That's all the motive necessary. It goes without saying that no one who sends BTC to this address is going to see anything back.
This is valid at any exchange rate, not just the current one.
You send the money, the scammer pockets and laughs
Dealing with the pain of getting bitcoins doesn't make you smart, and it certainly doesn't make you invulnerable to greed.
And yet they do, all the time.
Why do people send their banking credentials to some random guy in Nigeria?
Same reason.
Because greed.
(This was probably at a time where 1 BTC wasn't worth all that much, and gullible people might have thought "it could just work")
Based on the offered rate, I suspect this scheme doesn't plan to be that sophisticated.
If the advertised rate is high but not extraordinary, customers don't typically care exactly what is happening to their money (for example: what is your bank doing with your money right now?).
My bet is that it is some kind of viral Ponzi scheme where some early adopters (or very gullible but lucky people) get a good return and talk about it until it reaches some target, then the guy running it shuts down.
I'm pretty sure I saw a few of these running over on SilkRoad about a year ago - you sent the seller some coin and got it back + 25%, 50% etc the next week. Lots of good reviews, very likely some people made quite a bit of money when SR was shut down by the feds.