And 'indie musician'? The text itself (that was copied wholesale from the artist with little/no value added) references a "huge-ass ben-folds produced-major-label solo album"! Stupid stupid linkbait. That said, it is a fantastic record and it's a shame to see she's not made any money from it as yet.
So all you need is 10 hours, Twitter and a massive army of super-dedicated fans (340,000 listeners on last.fm alone)
Disclosure: I work for an independent record label.
While I agree that her fans love her, I suspect the immediacy of the medium made a big difference. If she'd advertised in the newspaper, ⓐ most of the fans never would have seen it and ⓑ those who did would mostly think, "Oh, maybe I'll order a shirt the next time I'm online."
http://blog.mrtweet.net/twitter-to-go-how-one-local-coffee-s...