This kind of spatial scan statistics is really easy to misuse without careful multiple-comparison corrections. Would they have reported a 52% effect? a 51% effect? What about 1.4 inch bands? or 1.2 inch bands? That "remarkably thin" 0.3 percent will disappear pretty quickly.
Sorry that this is dismissive, but this piece is just a slightly more complicated case of http://xkcd.com/882/