Instabridge's business model is said to be built on rewards from the (mobile) network owners, by reducing the overloaded mobile networks in dense high-traffic areas, instabridge expects to be rewarded by the network operators. The cost of expanding capacity of mobile networks in cities like Stockholm is enormous and operators wants to provide mobility, and have a big desire to offload video streaming in cafés and such things to wifi as much as possible.

Possibly they will also partner with ad networks and other sponsors such as samsung.

The full business model seems to be kept in the dark but at least they appear to have thought about revenues.

"The idea is that the app will be free for the user. Money should Instabridge instead serve by helping operators to manage congestion in existing mobile networks. Experience from pilot users is that they reduce their mobile data usage by between ten and 30 per cent when the app is installed."

Source- http://www.idg.se/2.1085/1.470065 http://translate.google.se/translate?sl=auto&tl=en&js=n&prev...